Channel Marketing Alliance Community

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Do you have a particular business issue or Marketing project that you could use help with? Reach out in our forum below and we will make our best effort to share helpful resources and tools to enable you to succeed. 

Latest Discussion Posts

  • Marketing Mondays: Tip #25 Boost Your Written Content With Videos. As with many marketers, they are stretched thin with time and budgets and probably spent much of their budget on written content. What video does is it allows you the opportunity ...

    1 person likes this.
  • Just posted a blog in the CMA blogs about new tools I developed to  help the channel with nurture marketing.  Also attached you'll find the guide and workbook!  Enjoy! Click here to read the article. ------------------------------ Kim Peterson Founder ...

  • Marketing Mondays: Tip #24 Keep Videos Short . For example, when we are writing blogs, we want longer content to drive better traffic and conversations. But the opposite is for video…it's more about having videos that are short and straight to the ...

  • Marketing Mondays: Tip #23 Use Video to Overcome Buy-In Barriers. Over time, we have learned that most B2B buyers have somewhere between one and six people who are typically involved with the buying process. Wow… isn't that a lot of people to have ...

    2 people like this.
  • Marketing Mondays: Tip #22 Integrate your Customers into your Marketing . Getting buy-in from your customers requires a plan and commitment through every step in your customer's journey with your company. Beyond traditional case studies, consider ...

    1 person likes this.
  • Hi Brooke! I feel your pain on this! We've been using our friends at a local design studio called Reactor and surveying anyone we want to send a gift to first. I definitely see people who don't already know us have some hesitation about giving out their ...

  • Congrats, Julia! I'm proud to know you! ------------------------------ Natalie Jackson Marketing Director emfluence Marketing Platform Kansas City MO ------------------------------

  • I've been trying to find a way into direct mail and B2B gifting. I've looked briefly at Sendoso, PFL, Alyce, and others. I think how many of them (Alyce for one) help sales reps create enticing emails to book meetings and easily accept a gift is really ...

  • Marketing Mondays: Tip #21 Reassess & Reallocate Your Marketing Budget We all know that in-person events are not currently an option. So if you had a budget you had allocated for trade shows, then it's time to divert that into other marketing channels ...

  • We have an AMAZING group here! Thanks again, Lindy. ------------------------------ Julia Flaherty Digital Marketing Specialist Ledgeview Partners Appleton WI ------------------------------

    1 person likes this.
  • Thank you so much, Michelle. There were so many great nominees! ------------------------------ Julia Flaherty Digital Marketing Specialist Ledgeview Partners Appleton WI ------------------------------

Announcements

  • Channel Marketing Alliance

    The Channel Marketing Alliance (CMA) is the channel marketer’s primary source for professional development, strategic direction, collaboration, and more.  Powered by curiosity and strengthened by a supportive community, the Channel Marketing Alliance strives to create a learning path that addresses and solves the unique challenges channel marketers face in a rapidly evolving marketplace. The Channel Marketing Alliance delivers on these goals by providing its members opportunities for ongoing education through a combination of hands-on educational events, access to marketing toolkits and templates, and collaboration with experienced channel marketing professionals.   

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  • As I've been working on content to finish up the year, I couldn't help but reflect on what a strange and challenging time 2020 has been. It has weirdly ...

  • Though I didn’t have the privilege of knowing Brooke Webb Smith while she was alive, in hearing stories about her from The Channel Marketing Alliance and ...

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  • It can be an overwhelming task when recommending an ISV. You have to take important steps: 1.   Understand the client’s pains/needs 2.   Understand ...