Channel Marketing Alliance Community

How to reference Customer Engagement and Finance & Operations (F&O)

  • 1.  How to reference Customer Engagement and Finance & Operations (F&O)

    Posted Feb 14, 2020 10:03 AM
    Hello Marketers! Is anyone else struggling with how to reference CE and F&O with Microsoft's recent workload/application name changes? We're working out internally how to highlight what solutions we cover for our Summit EMEA booth but am curious how other Partners are approaching Microsoft's product updates. Any guidance and advice is very much appreciated!! Thanks in advance. :)

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    Bethany Foyt
    PowerObjects, an HCL Company
    Lisbon ND
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  • 2.  RE: How to reference Customer Engagement and Finance & Operations (F&O)

    Posted Feb 17, 2020 09:11 AM
    Seconding this, Bethany! I use a weird combo of CRM/CE/Sales...not exactly ideal for the search engines :)

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    Natalie Jackson
    Marketing Director
    emfluence Marketing Platform
    Kansas City MO
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  • 3.  RE: How to reference Customer Engagement and Finance & Operations (F&O)

    Posted Feb 18, 2020 07:57 AM
    Thanks @Natalie McAllister Jackson! I know, it's getting very clunky but there are so many factors- legacy users, new users. I want to explain what it is yet be up to date with Microsoft's naming​.

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    Bethany Foyt
    PowerObjects, an HCL Company
    Lisbon ND
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  • 4.  RE: How to reference Customer Engagement and Finance & Operations (F&O)

    Posted Feb 18, 2020 01:51 PM
    It's all about Business Applications now.  Honestly, there are over 26 SKUs now in the D365 space - no way you can represent them all in marketing.  F & O isn't even F & O and CE isn't CE anymore.  Solve the business problem with the right application.  We still all sit in the ERP or CRM space or both so you can always fall back to that.

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    David Gersten
    Strategic Engagement Manager
    Dynamic Consulting
    Cypress CA
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  • 5.  RE: How to reference Customer Engagement and Finance & Operations (F&O)

    Posted Feb 18, 2020 04:07 PM
    Thanks David! Totally on the same page and it's so helpful to have others confirm. Have a great day! :)

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    Bethany Foyt
    PowerObjects, an HCL Company
    Lisbon ND
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