So, do you have Twitter Follow Envy? Are you looking at how many likes your posts get and how many followers you have?
I know these conversations are happening in people's heads, but I thought I would ask the group what is their thoughts on Twitter Followers?
This is a very interesting dilemma in our social culture of today. As a parent of a 15-year-old son that is frequently comparing on Instagram the number of likes on a specific post to the number of followers he has, just to realize he is being "ghosted" by hundreds of followers, it seems to be very unhealthy for the psyche. I couldn't imagine what it is doing to marketers out there.
Even recently, Instagram announced they are doing a pilot program in Canada that will "hide your likes". Do you really need to know how many people liked your recent picture of your taco plate? There is nothing formal on the Instagram site but many articles reference it happening – here is the one I "liked" https://later.com/blog/hidden-likes-instagram/ Unfortunately we know that teenage suicide rates are higher due to this social pressure. I don't think our corporate marketers will get to that point but again, how healthy is this? Will other social media platforms make a change too?
Let me know your thoughts about this interesting perception on social media.
This is an ongoing thing.At first, Twitter did rely heavily on how many followers people had to quantify if someone was successful. This is why people bought Twitter followers.This lead to people asking the question "Does it matter how many followers you have if you're not getting engagements?"It really doesn't matter if you have 10k followers but no one ever likes your tweets, retweets you, or engages with you, there is no point.It is definitely about quality. I would rather have 50 people that always engage with me, driving me new people, than 10k crickets.On social in general though, there is actually an endorphin release when someone likes or comments on a status. Endorphins themselves can be addicting (All the happy feels!). This is an interesting article that talks about the addiction behind it.https://www.ama.org/marketing-news/marketings-ethical-line-between-social-media-habit-and-addiction/There are also areas that are starting to use 'social ranking' or 'social credit' which would throw us totally into an episode of Black Mirror.https://www.wired.com/story/age-of-social-credit/
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