Extreme 365 is the essential technical and go-to-market readiness conference for the Microsoft Business Applications Partner Community! Gear up for the week with these sales and marketing sessions by Channel Marketing Alliance1. Making Great Firms Greater Monday, October 14 10:00 AM -11:15AM Every partner, vendor, customer and employee wants a great company to work with or work for. Nice firms don't have to finish last. This session will take a close look at what makes a great company great and how to accelerate that greatness into a market leading force that will leave a legacy.2. What's Next in Content Marketing - Monday, October 14 12:45 PM-2:00 PM This session will go beyond the basics of content marketing into the newest strategies and ideas and trends. We'll cover forms of content (and what's really resonating), the best distribution channels and tips and tricks for getting it done. This session will include an overview on building a content strategy and calendar.3. Artificial Intelligence or Automation? How to Leverage the Latest Technologies in Your Marketing - Monday, October 14 3:15 PM-4:30 PM You're busy-and you're human. That means you're prone to time constraints, data mistakes, and letting campaigns fall between the cracks when you just can't get to them. Fortunately, there are technologies that can help you improve your marketing strategy without adding a lot of manual upkeep. In this session, learn how you can take advantage of artificial intelligence, marketing automation, and the next up-and-coming marketing technologies to improve your reach, your strategy, and your conversion rates.4. Practical Account based Marketing - Monday, October 14 4:45 PM- 6:00 PM In recent years, Account Based Marketing (ABM) is the hot topic appearing on almost every list of B2B marketing trends. Why? It works! According to a study by ITSMA, 84% of B2B marketers say ABM delivers a higher ROI than any other approach. However, getting started with an ABM program can be overwhelming, particularly for smaller marketing teams. In this session, we'll look at how ANY company and marketing team - regardless of size - can use ABM strategies and tactics to fuel a winning program.5. SEO Has Changed. Learn About Google's Algorithms and How to Optimize Your Website and Social Media – Tuesday, October 15 8:30 AM – 9:45 AM Don't miss this session if you want to learn more about SEO (Search Engine Optimization). Discover how to adjust to the ever-changing Google algorithms that help you show up in searches.
We're continuing the sales and marketing momentum at Summit with these sessions focused on helping businesses compete in new ways.
Summit Sessions:1. Let's Get Competitive with the Competitors Entity – Friday, October 18 1:15 PM- 2:15 PMWant better insight into where you're winning or losing your deals? Try leveraging the Competitors entity. Although it's not used as often as the other entities, the Competitors function can provide a wealth of important marketing and sales data-all of which you can use to better segment and market to audiences using your marketing automation software and CRM integration. In this session, marketing and sales users will learn how to:
• Create Competitor Records • Evaluate the marketplace for future success• Leverage the win/loss data to make better sales and marketing decisions2. AI is Changing Marketing as We Know It, Are YOU Ready? Friday, October 18 9:45 AM – 10:45 AMIt doesn't seem possible but the rate of change in the world of marketing seems to be increasing. Artificial Intelligence is everywhere, and it can help you work smarter and see better results, but how? The infusion of AI into marketing is assisting in aiding the decision making and automation in allowing to free up valuable executive time, and you'll learn why visionary marketing leaders need to understand AI and how it impacts both marketers and consumers.
October is going to be an amazing month for marketers with the Channel Marketing Alliance at Extreme 365 and Summit! We look forward to seeing you at these sessions and around Orlando. Let us know if you have any questions about the above sessions.
Powered by Cobalt xRM and Higher Logic Connected Community