Hi David!Karen has some great points. Something else I like to do: confirm the goals for sales and marketing. I like to build my trade show budget backwards, meaning that I run my historic close and lead conversion numbers against the total spend so that it's clear to both sales and marketing how many leads we need to generate, and of those leads, how many we need to close in order for the event to be a success.My other favorite trade show tip of late: don't auto-opt in everyone who visits your booth to your newsletter. I've been using a landing page form for giveaways and including on that form checkbox options for:
1) "Please contact me to talk about your services/product"2) "Sign me up for the following newsletters"I personally think that saves your sales team from following up with a ton of people who aren't really interested in anything other than the giveaway.And lastly--video is a big attraction, but remember the sound will be nearly impossible to hear!Good luck!
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