Channel Marketing Alliance Community

Trade Show Booths

  • 1.  Trade Show Booths

    Posted Feb 06, 2019 02:49 PM
    We are doing a booth at summit!  I need tips and tricks to start planning.  Please let me know some ideas!

    David Gersten
    Practice Manager
    Dynamic Consulting
    Cypress CA

  • 2.  RE: Trade Show Booths

    Posted Feb 07, 2019 08:51 AM
    Hi David,

    Great to hear that you will be at Summit this year! I always get grounded in my specific goals first. This helps me determine my budgetary needs, where to allocate budget, the direction of the creative and messaging, and any campaigns to support the efforts. What metrics will you use to measure the success of your efforts? Do you have a booth? Now it's time to come up with creative ideas that support and enhance your brand, help you achieve your goals, and get people to your booth and engaging with your team.

    This is where I start each year. Hope this helps. :)

    Karen Tran
    Director Business Development & Marketing
    Baltimore MD

  • 3.  RE: Trade Show Booths

    Posted Feb 07, 2019 09:10 AM

    Hi David!

    Karen has some great points. Something else I like to do: confirm the goals for sales and marketing. I like to build my trade show budget backwards, meaning that I run my historic close and lead conversion numbers against the total spend so that it's clear to both sales and marketing how many leads we need to generate, and of those leads, how many we need to close in order for the event to be a success.

    My other favorite trade show tip of late: don't auto-opt in everyone who visits your booth to your newsletter. I've been using a landing page form for giveaways and including on that form checkbox options for:

    1) "Please contact me to talk about your services/product"
    2) "Sign me up for the following newsletters"

    I personally think that saves your sales team from following up with a ton of people who aren't really interested in anything other than the giveaway.

    And lastly--video is a big attraction, but remember the sound will be nearly impossible to hear!

    Good luck!

    Natalie Jackson
    Marketing Director
    emfluence Marketing Platform
    Kansas City MO

  • 4.  RE: Trade Show Booths

    Posted Feb 07, 2019 11:19 AM
    Hi David!

    Booth size vs attendees for the booth is another big thing I usually see. And as it's been touched on - once a budget and top goal is established, you can really hone in on things from there:
    - Targeted audience
    - Special incentives
    - Social media campaigns to boost presence
    - Branding look/feel for interaction
    ... and so much more depending on what you're wanting to accomplish.

    Also, beware of the hidden costs! This was one thing I learned from Summit 2018. We had a lot of furniture that we brought with us rather than rent furniture, so we could optimize costs for future events that we do within the company. The dock was run by a union which required a certain number of movers to assist you, and if you wanted to use the dock at all you MUST use them. So, that added a considerable amount to our costs. Lesson from a newbie exhibitor. :)

    Brianne van Reenen
    Brand Ambassador
    Lubbock TX

  • 5.  RE: Trade Show Booths

    Posted Feb 08, 2019 10:53 AM
    Check out Skyline - they not only offer booths - but education on how to do a show right.  I've attached some of the tools that I have leveraged.

    Jon Rivers and I also did a webinar 18 months ago on this topic.  check out the library and I think there are great tips there too.

    Kim Peterson
    Dynamics Connections
    Battle Lake MN

  • 6.  RE: Trade Show Booths

    Posted Feb 11, 2019 11:27 AM
    Hi David - This exact topic will be our April community webinar.  Registration for that should open this week and I will pass along the link as it's available.

    Amanda Sherry
    Director of Marketing
    Western Computer
    Oxnard CA

  • 7.  RE: Trade Show Booths

    Posted Mar 04, 2019 05:03 PM
    Edited by Amanda Sherry Mar 05, 2019 12:52 PM
    Hi David - Here is the link to our April webinar surrounding events!  We have @Trish Boccuti and @Kate Pinyan as our presenters, it's going to be a good one!

    How to Get the Most from Your Next Event: 30 Tips and Tricks to Help You Succeed 

    Amanda Sherry
    Director of Marketing
    Western Computer
    Oxnard CA