Webinar Recordings

Looking for help on Marketing KPIs and Budgets - but missed the webinar we put on about it? We've got you covered! We're recording our educational offerings to help share real world solutions to marketing's biggest challenges including Ebooks, Webinars, Templates, Tools, Partner Contribution Articles and Reports. 

Webinar Recording Library

1 to 5 of 38 total
Posted By Daisey Eck Sep 9, 2020 2:53 PM
Found In Library: Channel Marketing Alliance Community
Want to uplevel your email marketing game? Learn how to move beyond batch-and-blast email sends and into a full-scale email marketing strategy that delivers the right email content at the right moment. Email marketing can have a return on investment that’s as much as 122%, but only when used appropriately. In this presentation, we’ll discuss what types of automation make the most sense for B2B marketers ...
Posted By Daisey Eck Jul 8, 2020 6:57 PM
Found In Library: Channel Marketing Alliance Community
As Google moved to a more human-based algorithm in 2018, meaning they rank based on how humans, not machines interact with content, marketers are challenged with developing keyword strategies that speak to buyer priorities versus product rankings. Yet most companies start with their products as the cornerstone for a keyword strategy. This paradigm has to shift if marketers are going to provide inbound ...
Posted By Daisey Eck Jun 10, 2020 4:01 PM
Found In Library: Channel Marketing Alliance Community
I SV and VAR working relationships are meant to be a true partnership. We all come to the dance, right? We say we want to dance, yet we don’t know who is leading or how long the song will last! Matter of fact, we tip-toe around wondering what we really should be doing. And what happens next? You walk away disappointed; kind of like your first sock hop (aging myself)… Attend this session and you’ll ...
Posted By Daisey Eck May 12, 2020 11:50 AM
Found In Library: Channel Marketing Alliance Community
​ A critical element that is still missing in many technology marketer’s approach is creativity. From the content you create to how you deliver it, creativity is the secret sauce that can set you apart from your competition. In this session we’ll provide strategies, ideas and real examples of how you can build creative and engaging campaigns. #Marketing #ChannelMarketingAllianceWebinar ​​
Posted By Daisey Eck Apr 10, 2020 11:36 AM
Found In Library: Channel Marketing Alliance Community
Email campaigns are an exercise in relationship building. When done right, a well-mapped email program can bring in more sales and help you transform your existing client base into a community. But building a successful email strategy isn’t just about sales—by applying analytics to your customer journey, you can gather valuable intelligence about your prospect and customer base that can help you transform ...