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Welcome to the Channel Marketing Alliance.


The Channel Marketing Alliance, powered by Dynamic Communities, is the channel marketer’s primary source for professional development, strategic direction, collaboration, and more. Powered by curiosity and strengthened by a supportive community, the Channel Marketing Alliance strives to create a learning path that addresses and solves the unique challenges channel marketers face in a rapidly evolving marketplace. 

RECORDINGS & MATERIALS


Access recorded webinars and presentation materials on demand, for learning that fits your schedule.

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FEATURED RESOURCES


This user-driven library shares real world solutions to marketing's biggest challenges including marketing KPIs and budgets.

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COMMUNITY


Connect with your peers 24/7 via the community for answers to your questions, tips, and best practices.

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Latest Discussions

  • Profile Picture

    Channel Management Webinar Coming ...

    By: Kim Peterson , 22 hours ago

    If you are looking for ideas on how to work better together in the partner ego system - attend this webinar.  The webinar is called  Channel Management: We Dance; But Who Leads?  ...

  • Profile Picture

    Virtual Conference Solution - Check ...

    By: Jeffrey DeMaria , 2 days ago

    With in-person conferences on hold, what are you doing to keep your events going?  We were going to participate in the Directions as a Silver Sponsor this week, but the event has ...

  • Profile Picture

    [Blog post] Top 3 Lessons Learned: ...

    By: Jenna Knoblauch , 4 days ago

    The global impact of COVID-19 has drastically changed the way we work and live. Back in March, as we transitioned to remote work environments and sheltering in place, we saw some of ...

    1 person likes this.
  • Profile Picture

    CMA Rock Star - Amanda Sherry!

    By: Daisey Eck , 25 days ago

    This month we are recognizing Amanda Sherry, Director of Marketing and CMA Board Member as our Channel Marketing Alliance Rock Star! Congratulations Amanda and thank you for everything ...

  • Profile Picture

    RE: Pandemic Resources for Mar ...

    By: Michelle Glennie , 26 days ago

    Thanks for starting this thread, Natalie! We are getting a lot of questions as well around marketing during this time. A few weeks ago we started answering them through our Marketing ...

    1 person likes this.
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    RE: Millions Spent - What are you ...

    By: Kim Peterson , 27 days ago

    Thanks for sharing Jeffery!  This is packed full of great content for marketers and more! ------------------------------ Kim Peterson Founder Dynamics Connections Battle Lake MN 701-261-7307 ...

  • Profile Picture

    Pandemic Resources for Markete ...

    By: Natalie Jackson , 27 days ago

    Hello, CMA! WOW what crazy crazy times we're living in!!! One of the things that gives me such hope is how many companies have rolled out resources for marketers and shifted their ...

    1 person likes this.

A message on COVID-19 - We take the safety of our community very seriously and are monitoring CDC and WHO protocols daily as related to our in-person events.

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MORE WEBINARS

Past CMA Webinar Recordings

1 to 3 of 35 total

How To Bring Creativity to Your Technology Marketing Campaigns

Posted By Daisey Eck May 12, 2020 11:50 AM
Found In Library: Channel Marketing Alliance Community
​ A critical element that is still missing in many technology marketer’s approach is creativity. From the content you create to how you deliver it, creativity is the secret sauce that can set you apart ...

Email Along the Customer Journey (April 2020)

Posted By Daisey Eck Apr 10, 2020 11:36 AM
Found In Library: Channel Marketing Alliance Community
Email campaigns are an exercise in relationship building. When done right, a well-mapped email program can bring in more sales and help you transform your existing client base into a community. But building ...

Developing a Buyer Persona – The First Step in the Marketing Automation Journey

Posted By Daisey Eck Mar 25, 2020 5:01 PM
Found In Library: Channel Marketing Alliance Community
​ #Marketing #ChannelMarketingAllianceWebinar ​​​
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