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Welcome to the Channel Marketing Alliance.


The Channel Marketing Alliance, powered by Dynamic Communities, is the channel marketer’s primary source for professional development, strategic direction, collaboration, and more. Powered by curiosity and strengthened by a supportive community, the Channel Marketing Alliance strives to create a learning path that addresses and solves the unique challenges channel marketers face in a rapidly evolving marketplace. 

RECORDINGS & MATERIALS


Access recorded webinars and presentation materials on demand, for learning that fits your schedule.

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FEATURED RESOURCES


This user-driven library shares real world solutions to marketing's biggest challenges including marketing KPIs and budgets.

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COMMUNITY


Connect with your peers 24/7 via the community for answers to your questions, tips, and best practices.

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Latest Discussions

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    Marketing Mondays: Tip #25

    By: Michelle Glennie , 2 months ago

    Marketing Mondays: Tip #25 Boost Your Written Content With Videos. As with many marketers, they are stretched thin with time and budgets and probably spent much of their budget ...

    1 person likes this.
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    Are you the Nurturing Kind? Nurture ...

    By: Kim Peterson , 2 months ago

    Just posted a blog in the CMA blogs about new tools I developed to  help the channel with nurture marketing.  Also attached you'll find the guide and workbook!  Enjoy! Click here ...

  • Profile Picture

    Marketing Mondays: Tip #24

    By: Michelle Glennie , 2 months ago

    Marketing Mondays: Tip #24 Keep Videos Short . For example, when we are writing blogs, we want longer content to drive better traffic and conversations. But the opposite is for ...

  • Profile Picture

    Marketing Mondays: Tip #23

    By: Michelle Glennie , 2 months ago

    Marketing Mondays: Tip #23 Use Video to Overcome Buy-In Barriers. Over time, we have learned that most B2B buyers have somewhere between one and six people who are typically involved ...

    2 people like this.
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    Marketing Mondays: Tip #22

    By: Michelle Glennie , 3 months ago

    Marketing Mondays: Tip #22 Integrate your Customers into your Marketing . Getting buy-in from your customers requires a plan and commitment through every step in your customer's ...

    1 person likes this.
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    RE: Direct Mail Automation - Expensive ...

    By: Natalie Jackson , 3 months ago

    Hi Brooke! I feel your pain on this! We've been using our friends at a local design studio called Reactor and surveying anyone we want to send a gift to first. I definitely see people ...

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    RE: 2020 Brooke Webb Smith Memorial ...

    By: Natalie Jackson , 3 months ago

    Congrats, Julia! I'm proud to know you! ------------------------------ Natalie Jackson Marketing Director emfluence Marketing Platform Kansas City MO ----------------------------- ...

A message on COVID-19 - We take the safety of our community very seriously and are monitoring CDC and WHO protocols daily as related to our in-person events.

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Past CMA Webinar Recordings

1 to 3 of 39 total

Social Media and Millennials: It's complicated, but you need to understand it! (CMA)

Posted By Daisey Eck Nov 12, 2020 4:43 PM
Found In Library: Channel Marketing Alliance Community
Millennials are in the workforce, and even more importantly, they are helping with or even making the decision to purchase the next solution for the company they work for.  Are you thinking about them ...

Automation Do’s and Don’ts (Sept 2020)

Posted By Daisey Eck Sep 9, 2020 2:53 PM
Found In Library: Channel Marketing Alliance Community
Want to uplevel your email marketing game? Learn how to move beyond batch-and-blast email sends and into a full-scale email marketing strategy that delivers the right email content at the right moment. ...

Developing a Buyer-Centric Keyword Strategy – A focus on buyer priorities versus products July 2020

Posted By Daisey Eck Jul 8, 2020 6:57 PM
Found In Library: Channel Marketing Alliance Community
As Google moved to a more human-based algorithm in 2018, meaning they rank based on how humans, not machines interact with content, marketers are challenged with developing keyword strategies that speak ...
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