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Welcome to the Channel Marketing Alliance.


The Channel Marketing Alliance, powered by Dynamic Communities, is the channel marketer’s primary source for professional development, strategic direction, collaboration, and more. Powered by curiosity and strengthened by a supportive community, the Channel Marketing Alliance strives to create a learning path that addresses and solves the unique challenges channel marketers face in a rapidly evolving marketplace. 

RECORDINGS & MATERIALS


Access recorded webinars and presentation materials on demand, for learning that fits your schedule.

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FEATURED RESOURCES


This user-driven library shares real world solutions to marketing's biggest challenges including marketing KPIs and budgets.

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COMMUNITY


Connect with your peers 24/7 via the community for answers to your questions, tips, and best practices.

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Latest Discussions

  • Profile Picture

    How Can CMA Help You?

    By: Natalie Jackson , 7 hours ago

    Good Morning, CMA! What a time to be a B2B marketer... Recently, the CMA steering committee was discussing ways we could support our Channel Marketing community. With most of our ...

  • Profile Picture

    RE: Avoiding the Outlook pit of ...

    By: Natalie Jackson , yesterday

    Hi Mark! Email geek here. This sounds like a deliverability issue. A couple of recommendations to get you started: Did everyone on your newsletter list opt in? If not, you might ...

  • Profile Picture

    RE: Avoiding the Outlook pit of ...

    By: Adriana Di Vito , yesterday

    The pit? No! Not the pit!  Make sure to Authenticate your email "from" address.  That should help ;) ------------------------------ Adriana Di Vito Channel Relations & Communications ...

  • Profile Picture

    Avoiding the Outlook pit of despair ...

    By: Mark Rhodes , 2 days ago

    Hi all - any tips out there for avoiding the dreaded Outlook junk folder for customer newsletters and the like? Thank you! Mark ------------------------------ Mark Rhodes Chief Strategy ...

  • Profile Picture

    Marketing Mondays: Tip #7

    By: Michelle Glennie , 4 days ago

    Marketing Mondays:  Tip #7 Complete your Company Bio/Description. There is nothing worse than going to the company's social media profile and seeing no bio/description about the ...

    2 people like this.
  • Profile Picture

    RE: CMA Rock Star - Michelle G ...

    By: Michelle Glennie , 8 days ago

    Thank you Daisey, Michelle, Natalie and Kim! You all know how to make a gal feel special! :) I have been lucky to be in this channel for so long and I appreciate all of the friends ...

    1 person likes this.
  • Profile Picture

    RE: CMA Rock Star - Michelle G ...

    By: Kim Peterson , 9 days ago

    Michelle is one of the most outstanding in the Dynamics market!  That is why I tell my clients to work with her! Congrats!  So proud of you! ------------------------------ Kim Peterson ...

    2 people like this.

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Upcoming Webinars


MORE WEBINARS

Past CMA Webinar Recordings

1 to 3 of 37 total

Developing a Buyer-Centric Keyword Strategy – A focus on buyer priorities versus products July 2020

Posted By Daisey Eck Jul 8, 2020 6:57 PM
Found In Library: Channel Marketing Alliance Community
As Google moved to a more human-based algorithm in 2018, meaning they rank based on how humans, not machines interact with content, marketers are challenged with developing keyword strategies that speak ...

Channel Management: We Dance; But Who Leads?

Posted By Daisey Eck Jun 10, 2020 4:01 PM
Found In Library: Channel Marketing Alliance Community
I SV and VAR working relationships are meant to be a true partnership. We all come to the dance, right? We say we want to dance, yet we don’t know who is leading or how long the song will last! Matter ...

How To Bring Creativity to Your Technology Marketing Campaigns

Posted By Daisey Eck May 12, 2020 11:50 AM
Found In Library: Channel Marketing Alliance Community
​ A critical element that is still missing in many technology marketer’s approach is creativity. From the content you create to how you deliver it, creativity is the secret sauce that can set you apart ...
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