Whether you're an experienced marketer or just starting out in your career, you've heard about the importance of running successful campaigns, but what does that really mean? Sending an email? Running a webinar? Attending a tradeshow? Planning and executing all of these individual tactics can be good, but it's not nearly as effective as a foundation of activities all working towards a common goal in one holistic marketing campaign. Join Haley Martin, Director of Marketing for AvidXchange, on Wednesday, January 9th at 2:00pm ET as she discusses the ins and outs of building a remarkable campaign.
In this interactive 60 minute webinar, Haley will cover the following topics:
• Today's definition of a marketing campaign
• Examples of some of the best B2B campaigns
• A step-by-step guide to create a campaign
• How to measure campaign performance
Haley Martin is a highly ambitious and performance-driven B2B marketing professional with an unapparelled work ethic. She takes pride in providing the best demand generation campaigns possible, while managing a team of A+ players. As the Director of Marketing for AvidXchange, her goals include generating demand for all areas of the business including new business, partner sales, and existing customers.
She attended the University of South Florida where she graduated magna cum laude with a B.S. in Business Marketing and went on to receive her MBA from Gardner-Webb University with an emphasis in Marketing.