I always knew I wanted to be a writer, I just never expected that software would be the topic. I have worked in sales and marketing in the Dynamics channel since 1999, and am currently the Director of Marketing at CAL Business Solutions, a Connecticut based Microsoft Dynamics GP and Acumatica Partner.
My goal is to use simple yet effective marketing methods that generate the most leads for the lowest cost and then patiently nurture those leads into sales. The best way to do that today is through content marketing, which is a fancy term for writing. So after all, I am a writer.
I am also the co-founder of www.erpsoftwareblog.com, www.erpsoftwareblog.com/cloud, and
www.crmsoftwareblog.com. These are successful group blog sites that encourage collaboration between more than 175 ERP/CRM partners across the world and educate more than 125,000 readers each month. These sites started out as a small vision and have grown to be the most recognized group blog sites in our industry.
I am passionate about "using the power of the group" and sharing with others. Since 2006 I have led the BBC Marketing Group, a group of non-competing marketing professionals nationwide that regularly share ideas and best practices. And I regularly share tips on my own blog at www.cwmktg.com/tips
Brooke Webb Smith Memorial Marketing Award - 2018
Top 50 Microsoft Partners Inbound Marketing Excellence List
Top 50 ERP Influencers List
Speaker - Partner Connections Event, ExtremeCRM, GPUG Summit
Top 100 Most Influential People in Microsoft Dynamics
Microsoft Northeast Region Marketing Award Winner
Microsoft Distinction in Marketing Award Winner