Natalie is a business socialite with a soft spot for the written word. She spends her days immersed in the finer nuances of marketing automation, CRM, digital marketing, content strategy, social media, and business storytelling. Natalie oversees lead generation, customer engagement, and brand awareness for emfluence Digital Marketing and the emfluence Marketing Platform. Her goal is to guide marketers to the tools they need to connect with their target audiences on a one-to-one basis.
Armed with a Masters of Fine Arts in Creative Writing, Natalie channels her passion for storytelling into her work. She is also a published fiction writer and hopeful novelist, with recent publications in several nation-wide literary magazines. When not telling stories, she's watching college basketball (Rock Chalk Jayhawk), jumping horses or playing soccer with her two sons.
Natalie is involved in the following organizations:
Chair, Nelson-Atkins Young Friends of Art
Chair, Microsoft Channel Marketing Alliance
AMBITS Chair, KCDMA
Communications Committee, BMA-KC
Specialties: Integrating marketing automation and CRM systems, marketing analytics, creating marketing plans, fiction writing, copywriting, social media marketing, public relations, blogging, editing and revising, creative audience engagement, campaign strategy, and creative team management.