Channel Marketing Alliance Community

Aligning Sales and Marketing – Getting everyone on the same page 

Jan 17, 2020 12:11 PM

#Marketing
#ChannelMarketingAllianceWebinar​​​

Does your organization still work in silos? Maybe the marketing department is busy generating leads, but sales says they are not qualified. Maybe the sales team is busy working leads that marketing has no knowledge of and is not supporting during a lengthy sales process. The biggest challenge to organizations today is understanding the shift in sales and marketing that buyer behaviour has created. With more and more of the buying process moving online in a self-serve way, organizations need to understand how to blend sales and marketing working to improve lead management so that the organization wins.

Join us for this webinar with marketing strategist Marie Wiese of Marketing CoPilot as she walks participants through best practices in the alignment process and shares insights from projects she has worked on over the last 12 months with Dynamics customers who need this alignment to occur if they are going to get value out of their marketing automation tools and processes.

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